Journalist – Author – Therapist
Shefalee Vasudev is a journalist, author and cultural commentator, and the founder of Reading India, a platform for reading the country through its makers, clothes, crafts and cultures. She co-founded The Voice of Fashion, India’s first digital magazine on fashion, culture and design, and was its editor-in-chief from 2017 to 2026. Author of Powder Room: The Untold Story of Indian Fashion and Stories We Wear: Status, Spectacle and The Politics of Appearance, Shefalee worked at India Today, The Indian Express and Mint Lounge in senior editorial roles. The first editor of Marie Claire India, she is now a trained narrative therapist.
The author of Powder Room: The Untold Story of Indian Fashion, Shefalee has worked with numerous news and lifestyle publications in meaningful editorial roles for more than 30 years–from India Today to Marie Claire, The Indian Express and Mint Lounge among others.
A New Platform
A platform for reading the country through its makers, clothes, crafts and cultures. Through essays, features and close readings of photographs, books, fashion and art, Reading India looks beyond familiar narratives at how objects and social forces shape what India documents and remembers.
Status, Spectacle and The Politics of Appearance
Journalist and cultural commentator Shefalee Vasudev has spent more than 30 years
observing and chronicling fashion and culture. In this book, she distils her extensive
experience to expose the quiet truths eclipsed by a culture of noise and spectacle.
Narrative Psychotherapy
Moving Images, Spoken Words
An interview series on The Voice of Fashion.
Telling stories, interviewing the meaningful, the powerful and the top voices in fashion, culture and design. Asking difficult questions, leading conversations.
The Revolving Landscape of Media and Social Media
For a longform writer, to make sense on the social media juggernaut is a constant challenge.
The Ever-Evolving World of Blogs
Crafting meaningful blog narratives in a fast-paced world is a blend of creativity and purpose.
