Journalist – Author – Therapist

Shefalee Vasudev

Is a journalist, cultural commentator and editor-in-chief of The Voice of Fashion, a digital magazine on fashion, culture and design. Author of Powder Room: The Untold Story of Indian Fashion, Shefalee worked at India Today, The Indian Express, and Mint Lounge, in senior editorial roles. The first editor of Marie Claire India, she is now a trained narrative therapist.

Writing Portfolio

Fashion Journalism, Writing and Thought Leadership

The author of Powder Room: The Untold Story of Indian Fashion, Shefalee has worked with numerous news and lifestyle publications in meaningful editorial roles over the last 30 years–from India Today to Marie Claire, The Indian Express and Mint Lounge among others.

Powder Room: The Untold Story of Indian Fashion

Behind the Scenes account

By Shefalee Vasudev, Published by Random House, 2012

Powder Room busts fashion stereotypes to report on the highs and lows of the Indian fashion industry. A journalistic retelling, it delves into real life interviews, going behind the gloss to unmask stories of grit, resistance and the anxieties of being “in fashion”.

Narrative Psychotherapy

Individuals and Couples, Grief Work, Senior Care, Community Intervention

Shefalee’s long years of working as a journalist in urban and rural areas woke her to unaddressed mental health dilemmas of artisans. She offers community interventions to bridge the gaps she encounters.

Moving Images, Spoken Words

Questions No One Asks–

An interview series on The Voice of Fashion.

Telling stories, interviewing the meaningful, the powerful and the top voices in fashion, culture and design. Asking difficult questions, leading conversations.

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