By Shefalee Vasudev
2012, Published by Penguin Random House
Powder Room busts fashion stereotypes to report on the highs and lows of the Indian fashion industry. A journalistic retelling, it delves into real life interviews, going behind the gloss to unmask stories of grit, resistance and the anxieties of being “in fashion”.
Shefalee Vasudev’s Powder Room is an honest look at the gloss and the dross in the fashion industry. She talks about why she chose to take the lid off the glamour.
Shefalee Vasudev brings a thus far unattained respect to fashion writing in India, which otherwise remains relegated to headlines about Rohit Bal’s heart-attack or a boob-baring wardrobe malfunction.
Powder Room by Shefalee Vasudev, the former editor of the Marie Clarie magazine tries to uncover the fashion industry in India in a casual, loose narrative.
Shefalee Vausdev is a well known editor and journalist and her book which tries to map the Indian fashion industry is well written and meticulously researched.
