Writing Portfolio

Fashion Journalism, Writing and Thought Leadership

The author of Powder Room: The Untold Story of Indian Fashion and Stories We Wear: Status, Spectacle and The Politics of Appearance, Shefalee has worked with numerous news and lifestyle publications in meaningful editorial roles over the last 30 years–from India Today to Marie Claire, The Indian Express and Mint Lounge among others. She is currently the editor in chief of The Voice of Fashion as its co-founder.

Writings

The Arrival of the Digitally Empowered Artisan
The Voice of Fashion

The Arrival of the Digitally Empowered Artisan

Trauma and the Huemn Condition
The Voice of Fashion

Trauma and the Huemn Condition

The Right to Be Seen: India’s First Craft-Based Identity Project
The Voice of Fashion

The Right to Be Seen: India’s First Craft-Based Identity Project

Paromita Vohra’s Poetic Politics and the Prismatic Rose
The Voice of Fashion

Paromita Vohra’s Poetic Politics and the Prismatic Rose

Carry Somers Every fibre is a record of cause and effect
The Voice of Fashion

Carry Somers: “Every fibre is a record of cause and effect”

“We must move away from 'Save The Artisan' narrative”: Priya Krishnamoorthy
The Voice of Fashion

“We must move away from ‘Save The Artisan’ narrative”: Priya Krishnamoorthy

Should We Care About Rama Duwaji’s Uncolonised Cool?
The Voice of Fashion

Should We Care About Rama Duwaji’s Uncolonised Cool?

Jemimah Rodrigues and Shah Rukh Khan: Stars of India’s Emotional Democracy
The Voice of Fashion

Jemimah Rodrigues and Shah Rukh Khan: Stars of India’s Emotional Democracy

Fashion’s Shark Tank: Minus the Teeth
The Voice of Fashion

Fashion’s Shark Tank: Minus the Teeth

Keeping Up With The Joneses
The Voice of Fashion

Keeping Up With The Joneses

War, Warming, Weariness: How the Emmys Red Carpet Lost Its Sparkle
The Voice of Fashion

War, Warming, Weariness: How the Emmys Red Carpet Lost Its Sparkle

Why Rahul Mishra’s Courtroom Win Matters for Indian Fashion
The Voice of Fashion

Why Rahul Mishra’s Courtroom Win Matters for Indian Fashion

Lessons in Disgrace: From the Guru (Randhawa) Himself
The Voice of Fashion

Lessons in Disgrace: From the Guru (Randhawa) Himself

The Making of the MASH Ball With Shalini Passi
The Voice of Fashion

The Making of the MASH Ball With Shalini Passi

Gunjan Jain: The Seafarer of Odisha Ikat
The Voice of Fashion

Gunjan Jain: The Seafarer of Odisha Ikat

Ryndia, Not a Trend: The Living Silk of Meghalaya
The Voice of Fashion

Ryndia, Not a Trend: The Living Silk of Meghalaya

Naad by Vaishali S: Handloom in the Crossfire of Excess
The Voice of Fashion

Naad by Vaishali S: Handloom in the Crossfire of Excess

Gaurav Gupta Bridal: Couture Meets The Comfort Zone
The Voice of Fashion

Gaurav Gupta Bridal: Couture Meets The Comfort Zone

Letter from the Editor: The Missing Links in the Handloom Ecosystem
The Voice of Fashion

Letter from the Editor: The Missing Links in the Handloom Ecosystem

Manish Malhotra Reclaims the Fashion Party
The Voice of Fashion

Manish Malhotra Reclaims the Fashion Party

The Business of Drag
The Voice of Fashion

The Business of Drag

Open Letter to Tulsi of Kyunki
The Voice of Fashion

Open Letter to Tulsi of Kyunki… CC: Smriti Irani, Ektaa Kapoor

The Inside Story of Jaya Jaitly’s Cancer Remission
The Voice of Fashion

The Inside Story of Jaya Jaitly’s Cancer Remission

Alice Cicolini’s Zoya Files
The Voice of Fashion

Alice Cicolini’s Zoya Files

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